In a unique communications campaign, the Credit Services Association (CSA) is building confidence in the debt collection sector and encouraging people in financial difficulty to engage early with its debt collection company members.
#heretohelp aims to give people in debt the confidence to engage with CSA members and speak about their money problems earlier than they are currently doing. It also warns against the risks of using the internet and so called “online experts” when it comes to getting money advice. As part of the campaign, the trade body has produced a video, fronted by Brad Burton, one of the UK’s top motivational speakers who was once £25,000 in debt. Brad interviews real life customers of debt collection companies as well as industry experts to deliver a reassuring message that early contact will always result in a better outcome.
The video also educates and raises the viewer’s awareness of the work of the debt collection industry including the CSA itself.